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Habits

Friction Design

Friction design makes unwanted habits harder—junk food out of sight, apps off home screen—and good habits easier. Small obstacles reduce impulsive slips more than willpower lectures.

Friction design makes unwanted habits harder—junk food out of sight, apps off home screen—and good habits easier. Small obstacles reduce impulsive slips more than willpower lectures.

Pair removal of friction on good habits with added friction on bad ones.

Put Friction Design into practice

Ohga connects nutrition, fitness, focus, and habits with an AI copilot that learns your patterns. Join the waitlist for early access.

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